Net Worth: $88 Million
Bad Bunny’s net worth of $88 million is a significant jump from the estimated $40 million he was worth in 2022. It’s also a massive fortune for a musical artist to collect after breaking onto the entertainment scene just five years ago.
Bad Bunny’s $400 Million Concert Tours
On February 13, 2023, Forbes reported that the rapper from Puerto Rico sold $400 million worth of tickets on just two tours in 2022. The first tour was Bad Bunny’s spring concert series in the United States, and the second was a tour in Latin America.
The tour was so big that it required 35 to 40 trucks and three planes, including a 747 cargo jet that was used for Bad Bunny’s Latin American concert leg.
For his efforts as one of the hottest acts of the year, Bad Bunny’s net worth jumped to estimated $88 million, which included concert revenue, merchandise sales, brand endorsements, and other income.
Bad Bunny’s Spotify Streaming Is Incredibly Lucrative
imagepressagency / Depositphotos.comIn December 2022 the team at Spotify announced that Bad Bunny was the most streamed artist of the year for the third consecutive year in a row.
“The global recording artist generated over 18.5 billion streams in 2022, landing him the title of Spotify’s top artist for the third year in a row—the first artist ever to claim such an accomplishment. If you ask us, that’s cause for celebration.”
To put his earnings into perspective, in 2021 Fox Business provided an estimate of the earnings from Spotify’s top performers, and this is what they came up with.
- J Balvin (15.5 billion streams): $37.9 million
- Post Malone (15.3 billion streams): $37.5 million
- Bad Bunny (14.8 billion streams): $36.2 million
- Ed Sheeran (14.7 billion streams): $36 million.
In August 2023, Billboard announced that Bad Bunny had surpassed 58 billion streams, making him the reigning Spotify streaming champion.
Based on Fox Businesses’s earlier estimate, Bad Bunny’s streaming success could already be worth more than $100 million. Of course, the rapper’s label shares in those profits which significantly reduces his take-home pay from the deal.
Bad Bunny Album Sales Are Significant
Even in the age of streaming, Bad Bunny has proven to be capable of selling a lot of new release albums. In October 2023, Chart Masters revealed that the rapper has sold 76.6 million equivalent album sales.
As part of his sales strategy, Bad Bunny has almost completely skipped physical sales, selling an estimated 10,000 physical albums and 4.454 million digital copies of his music.
While most of his revenue from his songs comes from touring and streaming, those physical and digital sales are still likely worth a few million dollars based on an artist’s typical 10% to 20% of sales profits.
Bad Bunny Earns From Product Endorsements
imagepressagency / Depositphotos.comBad Bunny’ net worth is owed largely to his concert tours and music released but he has also worked with a handful of brand partners.
Among his most recent partners are Cheetos and Corona.
Bad Bunny’s partnership with Cheetos was announced in July 2022, but the terms of the deal were not disclosed during the announcement.
The Coronda deal value has also been kept under wraps but was likely a significant payday for Bad Bunny, considering it involved a commercial with fellow rapper Snoop Dogg.
Perhaps Bad Bunny’s biggest brand partnership to date is his deal with Addidas. In 2022 he created a sneaker collection with Adidas, and in 2023 he announced the next interaction of that collection. The sneakers cost $150 each.
How Much Did Bad Bunny Make From Bullet Train?
Unverified claims report that Bad Bunny took home about $150,000 for part in the movie bullet train. That’s not a bad payday for a rapper with very little experience in the acting space.
The famous rapper’s net worth was also increased by his role in Narcos: Mexico, although his salary has not been made publicly available for that role.
How Much Did Bad Bunny Get Paid For Hosting SNL?
Entertainment Tonight learned from Justin Timberlake that he was paid just $5,000 for each of the five episodes of the live comedy series he hosted.
While Bad Bunny didn’t make millions for his effort on the show, he was able to promote his newest album at the time, Nadie Sabe Lo Que Va A Pasar Mañana, which likely increased sales and earned him at least a few new fans who watched that week’s episode.
He Makes A Lot Of Money As A WWE Performer
WWEIt has been estimated by Wrestling-Edge that Bad Bunny, a lifelong WWE fan, earns $100,000 per appearance in the ring.
It’s likely the WWE will want to keep Bad Bunny around for a while. According to Fightful Select, Bad Bunny’s merch sales for the wrestling organization have topped $500,000 since his first appearance.
Bad Bunny’s Coachella Appearance Earned Him Millions
Bad Bunny made a splash at Coachella in April 2023, and it’s estimated that Bad Bunny’s net worth increased by 5 million for the gig.
If the rapper’s Coachella earnings are correct it would be more than Lady Gaga, Kendrick Lamar, and Radiohead each earned. Their pay was estimated in the $3 million to $4 million range. It would, however, be far less than the estimated $8 million to $12 million that Beyonce was paid for headlining the festival in 2018.
Bad Bunny’s net worth in 2023 is impressive at $88 million, but what’s more impressive is that since breaking it big on the music scene, he’s racked up that much wealth in just seven short years. Equally impressive is that the music superstar shows no signs of slowing down anytime soon.
