Net Worth: $160 Million
Snoop Dogg’s net worth first grew thanks to his career as a rapper, and while he still makes millions for his music, he has also become a well-respected media personality, entrepreneur, and even an actor.
From his early days singing Ain’t Nothing But A G Thang with Dr. Dre to baking cakes with Martha Stewart, here are all the ways the $160 million Snoop Dogg net worth machine has shifted into high gear.
Snoop Dogg Charges A Minimum Of $250,000 To Appear On Tracks
Revolt TV reports that Snoop Dogg charges a minimum fee of $250,000 to appear on the work of other artists. That’s an expensive fee, especially when considering his fees increase if a longer verse is requested for a single track.
“And when it’s time to do the video, I need to get another $250,000 up out of you,” he told Revolt TV, “And you only got an hour, so get to filming.”
Magic Mag Pie revealed in 2017 that Snoop Dogg had appeared on 583 tracks. Snoop Dogg’s featured track costs have likely gone up, so even a conservative average of $150,000 would place his overall earnings from guest appearances at $87,450,000.
Snoop Dogg’s Album Sales
gregorylee / Depositphotos.comSnoop Dogg has sold over 12.5 million albums in the United States and 37 million albums worldwide according to the Recording Industry Association of America (RIAA).
If we are to assume Snoop receives 10% of revenue from his album sales and that his albums have earned $10 in profit per sale, then he’s made between $30 million to $40 million before paying his agent and other overhead expenses.
Snoop Dogg’s Streaming Revenue Is Big Money
PopularImages / Depositphotos.comSnoop Dogg’s Spotify streaming numbers have jumped over the years to more than 5 billion personal streaming and 13 billion streams when we include his time as a featured artist.
Kworb’s revealed that as of December 6, 2023, Spotify streams for Snoop’s own music had reached 5.298 billion plays.
Based on industry estimates that one billion streams earn between $3 million and $5 million, it’s likely that Snoop Dogg’s net worth jumped by $15 to $30 million on the strength of his own personal tracks.
That type of jump in net worth doesn’t include Apple Music, Tidal, Pandora, YouTube, and other streams, which have likely added a combined similar amount of money to Snoop Dogg’s bank account.
Keep in mind that streaming deals vary between labels and artists, and Snoop Dogg’s pay may vary from our estimate.
Snoop Dogg’s Doggyland Kids Channel On YouTube
benhoudijk / Depositphotos.comSnoop Dogg’s YouTube channel for kids is called Doggyland, and it launched in the summer of 2022.
At the time of launch, Snoop Dogg said of the channel, “We wanted to bring our show to YouTube and YouTube Kids, which provides free access to everyone, so all the kids can enjoy it. I’ve always wanted to create a kid-friendly series that lets kids be kids and is truly representative of the culture with everything from the music to the characters.”
By December 6, 2023, the channel had reached 605,000 subscribers, and it was reported by Variety in May 2023 that the channel had surpassed 202 million views.
If we assume a modest $5 per 1,000 views, then Snoop Dogg’s channel has already brought in over $1 million.
Keep in mind the subscriber count has doubled year-over-year, and the monthly view count has also skyrocketed, which could mean a huge bump in Snoop Dogg’s net worth in 2024 and well into the future if his channel continues to grow.
How Much Did Snoop Dogg Pay For Death Row?
benhoudijk / Depositphotos.comSnoop Dogg’s net worth took a hit in February 2022 when he spent $50 million to acquire Death Row Records from the MNKR Music Group. It has been estimated that the acquisition was worth about $50 million, and Snoop said he was excited to connect with his past and grow the label.
Not included in the deal were the music catalogs of Dr. Dre and Tupac Shakur. During the acquisition, the company was generating $15 million per year in revenue, but that number fell to an estimated $6 million per year without those artists. Snoop Dogg’s own music generates about $2 million of those earnings.
Still, Snoop Dogg will earn millions every year from the deal, and if he can nurture new artists on the label, he could return Death Row Records to its former glory.
How Much Did Snoop Dogg Get Paid For The Skechers Commercial?
Sketchers spent $7 million to air a 2023 Super Bowl commercial featuring Snoop Dogg and his bestie, Martha Stewart. The commercial appeared in the fourth quarter and Snoop Dogg’s song “Who Am I (What’s My Name)?” was featured alongside his appearance.
Given the cost of the commercial and Snoop’s role and song usage, he likely earned over $1 million for his appearance in the Super Bowl ad.
Other Snoop Dogg Endorsement Deals Added To His Net Worth
Snoop Dogg’s cross-demographic appeal has led to various other endorsement deals over the years. The famed rapper has worked with the likes of Gucci, G-Star, Beyond Meat, Bic, and Corona, Burger King, Wonderful Pistachios, and more.
Forbes reported in 2014 that Snoop Dogg’s net worth likely improved by $10 million through deals with Airbnb and Hot Pockets.
Snoop Dogg also earned huge from Menulog when they paid him $9.8 million to promote the brand.
Snoop has likely earned millions by lending his name, image, and music, to various other product and brand endorsements over the last several decades.
Snoop Dogg’s Net Worth Increased From Movie Appearances
Featureflash / Depositphotos.comWhile he may not be an A-list actor, Snoop Dogg has appeared in a lot of movies and TV shows.
According to IMDB, Snoop Dogg has appeared on video 284 times. A few of those appearances were for Snoop’s own video projects, but he’s also appeared on such notable shows as “Law & Order: Special Victims Unit,” “American Dad,” and “Pitch Perfect 2.”
Clutch Points reveals that Snoop Dogg’s booking agency accidentally let it leak that he earns a minimum of $75,000 for appearances and often earned $100,000 for showing up.
With movie and TV roles and even a handful of documentaries, it’s likely Snoop Dogg’s net worth has increased by millions thanks to his on-camera and behind-the-camera roles.
The big man even had a brief storyline in the WWE when he acted as the master of ceremonies for the 2008 WrestleMania XXIV event.
What Is Snoop Dogg’s Net Worth Today?
Snoop Dogg’s net worth of $160 million is estimated based off his various ventures and an estimate of other business ventures where publicly available information hasn’t been revealed.
It’s likely Snoop Dogg and Martha Stewart’s various TV and brand partnerships have brought in millions for both stars. Snoop Dogg has also likely earned millions from undisclosed public and private appearances.
After taxes, management feeds, and other expenses, there’s one thing we’re certain of, Snoop Dogg has easily generated in the hundreds of millions of dollars. And he’s earned that money thanks to a multi-talented rapper, actor, record producer, business owner, and much more.
