Net Worth: $140 Million
What Is Carrie Underwood’s Net Worth?
s_bukley / depositphotos.comCountry Singer Carrie Underwood’s net worth is estimated to have reached $140 in March 2024. From her humble start on American Idol, which was followed by her Grammy Award for Best New Artist, the multi-platinum-selling artist has become one of the biggest music acts in the world.
Whether jamming out to “Before He Cheats” or listening to the hugely popular “Jesus, Take the Wheel,” it’s nearly impossible to escape Underwood’s songs on country radio.
Carrie Underwood won the top prize on American Idol in 2005 and continues to be one of country music’s top performers.
Here’s how Carrie Underwood has built a $140 million fortune.
Carrie Underwood Has Sold Nearly 100 Million Albums
Featureflash / depositphotos.comCarrie Underwood’s music catalog continues to grow; among her songs are various #1 singles. Underwood’s number-one singles alone have racked up more than 33 million sales.
| Song Name | Year Released | Units Sold (RIAA Certification) | ||
|---|---|---|---|---|
| Jesus, Take the Wheel | 2004 | 3x Platinum (3,000,000) | ||
| Inside Your Heaven | 2005 | Gold (500,000) | ||
| Before He Cheats | 2006 | 7x Platinum (7,000,000) | ||
| So Small | 2007 | Platinum (1,000,000) | ||
| Last Name | 2007 | Platinum (1,000,000) | ||
| Wasted | 2009 | Platinum (1,000,000) | ||
| Just a Dream | 2009 | 2x Platinum (2,000,000) | ||
| Cowboy Casanova | 2009 | 2x Platinum (2,000,000) | ||
| All-American Girl | 2010 | 2x Platinum (2,000,000) | ||
| Temporary Home | 2011 | Platinum (1,000,000) | ||
| Undo It | 2012 | Platinum (1,000,000) | ||
| Good Girl | 2012 | 2x Platinum (2,000,000) | ||
| Blown Away | 2014 | 4x Platinum (4,000,000) | ||
| Something in the Water | 2014 | 3x Platinum (3,000,000) | ||
| Church Bells | 2015 | Gold (500,000) | ||
| Heartbeat | 2016 | 2x Platinum (2,000,000) |
Wikipedia notes that Carrie Underwood has sold more than 85 million records in addition to her singles sales. Assuming a conservative $5 wholesale price per album, her music has likely generated more than $400 million in sales.
The Recording Industry Association of America (RIAA) notes that labels typically pay artists between 10% and 25% royalties based on wholesale prices. Given her ability to sell millions of albums and her stature in the industry, Underwood is likely to have earned well over $50 million from her album sales. After subtracting taxes, management fees, and other expenses, Carrie Underwood’s net worth has likely grown by tens of millions.
While it’s hard to pin down Underwood’s exact earnings from album sales, Forbes reported in 2009 that the singer made $14 million in a single year and noted that much of her earnings came from the sale of 9.6 million albums.
Carrie Underwood Has Billions Of Spotify Streams
everett225 / depositphotos.comCarrie Underwood’s Spotify success has reached billions of streams. According to numbers provided by the tracking service Kworb, Underwood had racked up more than 3.5 billion streams as of March 17, 2024.
| Total | As Lead | Solo | As Feature | |
|---|---|---|---|---|
| Streams | 3,565,145,883 | 2,969,287,299 | 2,787,894,377 | 595,858,584 |
| Daily | 1,379,605 | 1,179,853 | 1,119,260 | 199,752 |
| Tracks | 190 | 171 | 163 | 19 |
Industry experts estimate that one billion Spotify streams are worth $3 million to $5 million based on individual label negotiations. That means Underwood’s music has likely generated between $10.5 million and $17.5 million.
If we assume a 10% royalty, Carrie Underwood’s net worth has likely increased by at least several million dollars when we include Spotify, Apple Music, Amazon Music, Pandora, Tidal, and other music services.
Underwood has also racked up just over 1.5 billion YouTube streams. Assuming a modest $1 RPM ($1 per every 1,000 views), she has also generated at least $15 million from the video streaming service.
Carrie Underwood’s Tours Have Generated Hundreds Of Millions In Revenue
PopularImages / depositphotos.comCarrie Underwood has earned millions from her various tours. According to Billboard, she is the 15th highest-grossing touring Country artist.
Through 2023, Underwood’s concerts brought in $273.1 million. The country superstar earned that money while performing 500 shows in front of 4.1 million fans.
If you do the math, Underwood has earned an average of $546,200 per show throughout her career.
It’s not uncommon for artists to earn 85% of touring revenues. Underwood likely generated more than $230 million for her touring efforts before management fees, touring/production expenses, and taxes.
Carrie Underwood Has Endorsed Various Products
Celebrity Net Worth estimates that Carrie Underwood’s net worth has increased by “tens of millions” from endorsements. From the retail giant Target to video game developer Nintendo, and Vitamin Water, Underwood has used her brand to generate a considerable amount of wealth.
Underwood also launched her fitness brand “Calia” with Dick’s Sporting Goods.
Calia launched in 2015, and Underwood announced that she sold the company in 2021. The acquisition price for the company was not made publicly available.
Here are a few of Carrie Underwood’s net worth milestones according to Forbes:
Between June 2006 and June 2007, Carrie earned $7 million from salaries, winnings, endorsement deals, and royalties (pre-tax!). Her earnings soared to $14 million in 2008, buoyed by the sale of 9.6 million albums.
The following year, in 2010, Carrie pocketed another $13 million.
In 2011, Forbes reported that Carrie raked in an impressive $20 million, largely attributable to her 83 concert dates over the span of 12 months. Although Carrie’s earnings dipped slightly in 2012, amounting to a still significant $5 million, the real windfall came in 2013.
2013 proved to be one of Carrie’s most lucrative years. She amassed a whopping $31 million, propelled by a rigorous schedule of 100 shows and her album “Blown Away” reaching platinum status.
Carrie Underwood’s net worth in 2024 is impressive, surpassing the likes of Reba McEntire, a country legend with many more decades of experience. With plenty of shows ahead and what we’re sure will be more new music, her fortune is likely to continue on its current trajectory.
