Reality TV Stars

Paris Hilton Net Worth: How 11:11 Media, Fragrances and DJ Sets Built $380 Million

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Paris Hilton’s net worth is estimated at $380 million as of October 2026, based on our model of her media company, her homes and what she has kept from more than two decades of earnings. The great-granddaughter of Hilton Hotels founder Conrad Hilton is often called a hotel heiress, but most of her fortune is self-made: The Simple Life, a fragrance and licensing empire, years as one of the best-paid DJs in the world and, since 2021, 11:11 Media, the company she runs as chairwoman and CEO.

Published estimates for Hilton cluster at $400 million, but none of them show their working, and the biggest asset, 11:11 Media, is private and has never announced a valuation. Our figure is a little lower because we value the company conservatively and count only part of the real estate she shares with her husband, Carter Reum. The Radar Readout below shows the published figures, our range and how the $380 million adds up.

Radar Readout

Paris Hilton net worth

Updated
Oct 26, 2026

Our estimate

$380M

Likely range $270M to $510M

Confidence

Modeled estimate. 11:11 Media is private and has never published a valuation, so the biggest piece is our own model built on reported revenue and margin.

How the published estimates compare

Both estimate sites land on $400 million and neither shows a breakdown. Our model comes in a little lower because it values 11:11 Media conservatively and counts only part of the homes she shares with her husband.

How we get to $380 million

  • Cash, investments and royalties kept, 2003 to 2026$135M$90M to $185M
  • 11:11 Media ownership (modeled value)$200M$150M to $260M
  • Share of real estate equity$45M$30M to $65M

You vs. Paris

At $60,000 a year, it would take you 6,333 years to earn Paris’s estimated $380 million, before tax and without spending a cent. Her reported pay for four nights of DJ sets in Ibiza in 2014 ($2.7 million) equals 45.0 years of your pay.

Sources and how we estimated this

There is no Forbes or Bloomberg figure for Hilton, so we built the estimate from parts. We value 11:11 Media at about 8 times the profit implied by its reported pace of $50 million in yearly revenue at a margin above 50%, with a wide range because no valuation has been published. We add a share of the homes she owns with Carter Reum, including the $63.1 million Beverly Park estate, and what she has likely kept from two decades of TV, film, DJ, endorsement and licensing income after tax and spending. How we fact-check

  1. Celebrity Net Worth: Paris Hilton
  2. Celebrity Net Worth: Paris Hilton buys Mark Wahlberg's former mansion
  3. Wealthy Gorilla: Paris Hilton net worth
  4. Wikipedia: Paris Hilton
  5. Paris Hilton official YouTube channel

Paris Hilton Net Worth at a Glance

FactDetail
Estimated net worth$380 million (likely range $270 million to $510 million)
Full nameParis Whitney Hilton
BornFebruary 17, 1981, in New York City (age 45)
Height5 ft 8 in (1.73 m)
SpouseCarter Reum (married November 2021); two children
ParentsRichard Hilton and Kathy Hilton
Main business11:11 Media, founded as Paris Hilton Entertainment in 2006 and renamed in 2021
Breakout showThe Simple Life (Fox, then E!, 2003 to 2007)
MusicParis (2006), Infinite Icon (2024)
Biggest home purchaseMark Wahlberg’s former Beverly Park estate, $63.1 million (June 2025)

How Paris Hilton’s $380 Million Net Worth Is Built

No outlet with access to her books has published a breakdown, so the split below is our own model. The three lanes match the widget and add up exactly to $380 million.

LaneOur central valueLikely rangeBasis
11:11 Media ownership$200 million$150 million to $260 millionAbout 8 times the profit implied by a reported $50 million revenue pace at a margin above 50%
Cash, investments and royalties kept$135 million$90 million to $185 millionWhat she likely kept from TV, film, DJ, endorsement and licensing income since 2003, after tax and spending
Share of real estate equity$45 million$30 million to $65 millionHer share of the $63.1 million Beverly Park estate and the Malibu lot, with mortgages unknown
Total$380 million$270 million to $510 millionNet Worth Radar model, October 2026

The low end assumes a buyer would pay less for a celebrity-led media company that depends heavily on its founder, and that the family homes carry debt. The high end assumes a richer multiple for a profitable business that has never needed outside money, and that she owns more of the real estate outright.

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11:11 Media: The Business at the Center

Hilton founded Paris Hilton Entertainment in 2006 and renamed it 11:11 Media in 2021. Today it sits behind her podcasting, consumer product and digital projects. She is chairwoman and CEO, and according to Celebrity Net Worth, the company has not taken outside investment, which suggests she keeps a large share of the profits.

The key number is reported, not modeled: Celebrity Net Worth, citing Axios in November 2024, says 11:11 Media was on track for about $50 million in yearly revenue with a profit margin above 50%. That implies more than $25 million a year in profit. Private media and licensing companies rarely change hands at public-market prices, so we apply a cautious multiple of about 8 times profit, which gives our $200 million central value. If the company ever raises money or sells a stake, that single number will move her net worth more than anything else.

The company covers a lot of ground. Through a partnership with iHeartMedia, Hilton created London Audio in 2021, with her podcast I am Paris as its flagship show. 11:11 Media has also expanded into beauty through a partnership with Guthy-Renker. On the digital side, Hilton launched ParisWorld on Roblox in 2021 and on The Sandbox in 2022, followed by the Slivingland world on Roblox, which drew more than 3.4 million visitors by February 2024. An NFT collection with designer Blake Kathryn earned $1.5 million, according to Wikipedia.

Paris Hilton rings the NYSE closing bell (official Paris Hilton channel)

Fragrances and Licensing: The Long-Running Engine

Hilton’s first fragrance launched in 2004 with Parlux Fragrances, and the partnership grew into a long run of women’s and men’s scents under her name. The scale is striking. In fiscal 2011, Paris Hilton branded fragrances and accessories brought in $80.1 million in gross sales, or 60% of Parlux’s total, according to Celebrity Net Worth. Wikipedia puts the perfume line’s revenue at more than $2.5 billion as of 2020.

Beyond fragrance, she built a global licensing business. From 2011 she opened branded boutiques across the Middle East, Asia and Latin America, including stores in Egypt, the UAE, Saudi Arabia, India, the Philippines, Malaysia, Peru, Colombia and Chile. More recent deals include an Amazon housewares collection in 2022 and a cookware line at Walmart in 2023. Celebrity Net Worth reports that licensed Paris Hilton products have rung up more than $4 billion in cumulative retail sales.

That retail figure is what shoppers spent, not what Hilton earned. A licensor typically collects a royalty on sales rather than the full price, and the terms of her deals have never been published. That is why our model folds her royalty income into the “cash, investments and royalties kept” lane instead of treating the headline sales figures as her money.

The Simple Life, Film and Endorsements

The Simple Life made Hilton a household name. The show premiered on Fox on December 2, 2003. Fox canceled it after three seasons in 2005, and E! picked it up for two more, with the final season ending in August 2007. Wealthy Gorilla estimates she earned about $21 million across the five seasons, though the network never confirmed her pay.

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Her first major film role came in House of Wax in 2005. Forbes included her on its Celebrity 100 list from 2004 to 2006, and Wealthy Gorilla adds up Forbes’ yearly earnings estimates for her in that period to about $23.5 million. Some single paydays have been unusually large: Wikipedia cites $1 million for a music video with South Korean singer Kim Jang-hoon, $2 million for a DeFacto commercial and $300,000 for four episodes of the Danish show Paradise Hotel.

The second act of her TV career came through streaming. She hosted and co-produced Cooking with Paris, a six-part Netflix series released in August 2021, and Paris in Love premiered on Peacock in November 2021, the day she married Carter Reum. The 2020 YouTube Originals documentary This Is Paris drew more than 16 million views in its first month.

DJ Fees and Music

Hilton’s music career started with her 2006 debut album, Paris, which reached number six on the Billboard 200 and sold more than 600,000 copies worldwide. Its lead single, Stars Are Blind, went top ten in 17 countries. She returned with a second studio album, Infinite Icon, in 2024.

Infinite Icon: A Visual Memoir, official extended trailer (Paris Hilton)

DJing turned into one of her most lucrative lines of work. She made her debut at Brazil’s Pop Music Festival in June 2012, took a weekly slot at Amnesia’s Foam and Diamonds parties in Ibiza from 2013 and became a resident DJ at Harrah’s Atlantic City in January 2014. By November 2014, Wikipedia notes, she was described as the highest-paid female DJ. Celebrity Net Worth reports she was paid $2.7 million for four nights in Ibiza in 2014, and Hilton herself has said she sometimes earned as much as $1 million for a single show. She is still playing big stages in 2026, including Tomorrowland, as her own channel shows.

Paris Hilton's Tomorrowland 2026 vlog (official Paris Hilton channel)

Real Estate and the Hilton Family Money

Hilton has bought and sold several homes over the years, including a $5.9 million Sherman Oaks house in 2007 and a $4.9 million Manhattan penthouse in 2014, according to Celebrity Net Worth. In August 2021, she and Reum paid $8.4 million for an oceanfront home in Malibu, which was lost in the January 2025 wildfires. In June 2025, she bought Mark Wahlberg’s former Beverly Park estate, a 30,500 square foot mansion, for $63.1 million. Wahlberg had first listed it at $87.5 million in April 2022.

We count only part of that property value, because the homes are shared with Reum and any mortgages are not public. The Malibu land still has value, but we do not add any insurance payout we have not seen reported.

As for the family fortune, the heiress label overstates what she stands to inherit. In 2007, her grandfather Barron Hilton announced he would leave 97% of his fortune to the Conrad N. Hilton Foundation, and his estate made a $2.9 billion bequest to the foundation after his death in 2019. Her parents, Richard and Kathy Hilton, have their own wealth, but we do not count any expected inheritance in her figure.

Why Other Sites Say $400 Million

SourceEstimateDateNotes
Celebrity Net Worth$400 millionUpdated September 2026Cites the 11:11 Media revenue pace and the Beverly Park purchase; no breakdown
Wealthy Gorilla$400 million2026Lists Simple Life and Forbes-era earnings; no breakdown
Net Worth Radar$380 millionOctober 2026Bottom-up model; range $270 million to $510 million

The gap between $380 million and $400 million is small and well inside our range. It comes down to two choices: how much 11:11 Media is worth without a funding round to anchor it, and how much of a jointly owned $63.1 million home belongs on her side of the ledger. Neither estimate site counts Hilton family inheritance, and neither do we.

How Paris Hilton Compares

Hilton belongs to a group of famous women whose businesses now matter as much as their original fame. For other stars who turned a name into a brand, see our Rihanna net worth profile and our Selena Gomez net worth breakdown.

Actors who built media and lifestyle companies make a useful comparison with 11:11 Media; see our Reese Witherspoon net worth and Gwyneth Paltrow net worth profiles. For fellow 2000s pop culture stars, read our Britney Spears net worth and Jennifer Lopez net worth profiles.

Frequently Asked Questions About Paris Hilton’s Net Worth

How much is Paris Hilton worth in 2026?

We estimate Paris Hilton’s net worth at $380 million as of October 2026, with a likely range of $270 million to $510 million. Celebrity Net Worth and Wealthy Gorilla both put her at $400 million.

Is Paris Hilton a billionaire?

No. None of the published estimates we reviewed puts her anywhere near $1 billion. Even the high end of our range is about half that.

Did Paris Hilton inherit her money?

Mostly not. Her grandfather Barron Hilton left 97% of his fortune to the Conrad N. Hilton Foundation, and the bulk of her wealth comes from her own work in TV, licensing, DJing and 11:11 Media.

What is 11:11 Media worth?

No valuation has been published. The company was reported in November 2024 to be on pace for about $50 million in yearly revenue with a margin above 50%, and it has not taken outside investment. We value it at about $200 million in our model.

How much did Paris Hilton make from The Simple Life?

Her pay was never officially disclosed. Wealthy Gorilla estimates about $21 million across the show’s five seasons.

How much does Paris Hilton get paid to DJ?

Hilton has said she sometimes earned as much as $1 million for a single performance, and she was reportedly paid $2.7 million for four nights in Ibiza in 2014.