Net Worth: $12 Million
What is Doja Cat’s Net Worth?
Jean_Nelson / depositphotos.comDoja Cat’s net worth is estimated at $12 million. That’s not a bad fortune for a young rap artist who landed their first record deal at just 17 years old.
The chart-topping rapper entered the mainstream when her song “Say So” breached the Billboard Hot 100 chart. As a multi-grammy winner artist, Doja continues to draw headlines and has even had several of her songs become massive hits on the streaming platform TikTok.
Not one to shy away from controversial clothing, Doja Cat has branded herself as one of the bad girls of rap music and she has the accolades to back up controversial clothing choices and her winner takes all mentality.
Let’s check out Doja Cat’s net worth by diving into her album sales, brand endorsements, and more.
Doja Cat Is A Multi-Platinum Selling Artist
imagepressagency / depositphotos.comA quick examination of Doja Cat’s physical album sales doesn’t look great on paper. The rap star has sold in the vicinity of 210,000 copies for her first three albums. Her debut album, Amala, racked up just 8,000 physical copies and 11 digital single sales.
She followed up Amala with Hot Pink which sold 78,000 physical copies while adding 128,000 digital singles.
When “Say So” came out, her album sales exploded with 123,000 physical copies of Planet Her flying off the shelves along with 97,000 digital singles.
In the age of streaming, sales are often charted based on equivalent album sales and her chart-topping success has lead to some decent numbers.
In total, Doja Cat has sold millions in “Equivalent Album Sales” which is calculated using the following formula:
( Spotify * 649/406 + Genie * 2.20 * 2 + AWA * 68 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750 + Digital sales (DL+RT) * 0.15 + Physical sales * 0.30
| Album | Studio albums (EAS) | Other LPs (EAS) | Physical singles (units sold) | Digital singles (units sold) | Streams | Streams increase | Total EAS |
|---|---|---|---|---|---|---|---|
| Amala | 8,000 | 0 | 0 (0) | 11,000 (80,000) | 1,557,000 (02/18/24) | Av.: 860 LD: 1,010 | 1,577,000 |
| Hot Pink | 70,000 | 0 | 2,000 (5,000) | 128,000 (850,000) | 5,846,000 (02/18/24) | Av.: 2,320 LD: 2,070 | 6,044,000 |
| Planet Her | 123,000 | 0 | 0 (0) | 97,000 (650,000) | 8,777,000 (02/18/24) | Av.: 4,900 LD: 3,450 | 8,994,000 |
Based on equivalent album sales, Doja Cat has sold around 25.11 million albums.
Doja Cat’s Net Worth Growing On Spotify
imagepressagency / depositphotos.comAs noted above, Doja Cat’s equivalent album sales are largely due to the success of her music streams. No platform is bigger for the rap artist than Spotify, where she’s earned more than 20.6 billion streams.
What’s equally impressive is that Doja has multiple songs with more than one billion streams. Those songs include Kiss Me More (featuring SZA) with 1.7 billion, Woman with 1.5 billion, Say So with 1.16 billion, and Need to Know with 1.1 billion.
There are 41 Doja songs with at least 100 million streams. The rap star has 134 songs on Spotify, giving her an impressive track record for songs reaching at least 100 million plays.
Doja Cat has also been a featured artist on tracks for some of the biggest performers in the world, including The Weeknd, Lil Wayne, City Girls, Ozuna, Bebe Rexha, Lil Nas X, and Ariana Grande, among others.
Here are all of Doja Cat’s streaming numbers on Spotify as of February 20, 2024, according to tracking service Kworb.
| Total | As Lead | Solo | As Feature | |
|---|---|---|---|---|
| Streams | 20,694,030,589 | 16,882,162,276 | 12,072,268,216 | 3,811,868,313 |
| Daily | 13,140,004 | 10,913,609 | 8,987,841 | 2,226,395 |
| Tracks | 134 | 92 | 67 | 42 |
Spotify is estimated to pay between $.003 and $.005 per stream or $3 million to $5 million for every one billion streams. That means Doja Cat’s music on Spotify has likely earned between $60 million and $105 million.
While Doja likely only sees 5% to 10% of that revenue thanks to Royalties, it’s still enough to add millions of dollars to her net worth.
Throw in Apple Music, Pandora, Amazon Music, Tidal, and other services, and Doja Cat’s net worth is certainly skyrocketing thanks to her success with streaming services.
Doja Cat Has Signed Some Big Brand Endorsement Deals
Doja Cat is not only a “meme star” and best-selling rap artist, she’s also a brand ambassador. In September 2021 the rapper signed a deal with PepsiCo that surely helped her net worth grow. For its latest launch, Pepsi enlisted her help for a Grease-inspired ad campaign.
Doja Cat also increased her fortune when King Entertainment, the creator of Candy Crush, enlisted her help to push more downloads of its incredibly popular mobile game. Doja Cat appeared in a commercial for the game alongside Khloe Kardashian.
And there have been several other potentially lucrative deals for Doja Cat including:
- JBL: Doja Cat is a global brand ambassador for JBL speakers. She often incorporates them into her social media posts playfully and creatively.
- PrettyLittleThing: Doja Cat collaborated with the fashion brand PrettyLittleThing on a clothing collection inspired by her bold style.
- Wifey Cosmetics: This cosmetics brand was one of Doja’s earlier collaborations.
- Candy Crush Saga: Doja Cat’s song “Kiss Me More” was featured in a Candy Crush Saga campaign with a custom level.
- Taco Bell: Doja Cat took over Taco Bell’s social media to promote the return of the Mexican Pizza and participated in a humorous commercial about it.
While sites like Celebrity Net Worth have placed Doja Cat’s net worth at $12 million, it’s important to remember that she has likely earned far more during her career. This estimate is based on her overall potential earnings minus her overhead, taxes, and other costs associated with maintaining her career and lifestyle. Still, in September 2021, it was estimated that the rapper was worth $4 million, followed by $8 million in 2022. If those numbers hold up, she’s raking in around $4 million per year or close to $10 million before taxes and other expenses.
