Addison Rae’s net worth is estimated at $24 million as of October 2026, built from six years at the top of TikTok, brand deals with names such as L’Oréal, American Eagle and Lucky Brand, a Spotify podcast, Netflix and studio film roles, and now a pop career that has outgrown her internet fame. Her debut album, Addison, arrived in June 2025, debuted at No. 4 on the Billboard 200 and earned her a Grammy nomination for Best New Artist.
Published estimates for Rae sit at $25 million, but that figure traces back to a single Celebrity Net Worth page last updated in November 2024, before the album, before her first headline tour and before her music career took off with critics. Her reported earnings also do not fully support it once tax and costs are taken out, which is why our figure starts lower and builds back up. The Radar Readout below shows the published figures and how each piece of our $24 million model was built.
Radar Readout
Addison Rae net worth
Updated
Oct 26, 2026
Our estimate
$24M
Likely range $18M to $32M
Confidence
Modeled estimate. Her creator earnings in 2020 and 2025 are reported by Forbes, but her music, touring and brand income since 2025 has never been disclosed, so those lanes are modeled.
How the published estimates compare
- Celebrity Net WorthNov 2024$25M
- ParadeJan 2026$25M
- Net Worth RadarOct 26, 2026$24M
Parade's figure simply repeats Celebrity Net Worth, whose page was last updated in November 2024, before her debut album, her first headline tour and her Grammy nomination.
How we get to $24 million
- Starting fortune, late 2024 (trimmed for tax and spending)$18M$14M to $22M
- 2025 creator and brand earnings kept (Forbes: $5 million)$2.5M$2M to $3M
- Music: album, Addison Tour, festivals, streaming$1.5M$1M to $3M
- 2026 brand deals, ads and film work$2M$1M to $4M
You vs. Addison
At $60,000 a year, it would take you 400 years to earn Addison’s estimated $24 million, before tax and without spending a cent. Her 2025 earnings on Forbes' Top Creators list ($5 million) equals 83.3 years of your pay.
Sources and how we estimated this
We start from the $25 million Celebrity Net Worth figure and trim it, because her reported yearly earnings from 2020 onward do not fully support that total once tax and costs are taken out. We then add about half of the $5 million Forbes says she earned in its 2025 Top Creators year, a modest share of the gross from her 24 date club and theater tour, festival sets and streaming, and a conservative value for her 2026 brand and film work. How we fact-check
Addison Rae Net Worth at a Glance
| Fact | Detail |
|---|---|
| Estimated net worth | $24 million (likely range $18 million to $32 million) |
| Full name | Addison Rae Easterling |
| Born | October 6, 2000, in Lafayette, Louisiana (age 26) |
| Known for | TikTok dance videos, the album Addison, “Diet Pepsi” |
| TikTok | More than 88 million followers (May 2026) |
| Record label | Columbia Records (signed 2024) |
| Debut album | Addison, released June 6, 2025, No. 4 on the Billboard 200 |
| Forbes ranking | No. 30 on the 2025 Top Creators list, with $5 million in earnings |
| Grammys | Nominated for Best New Artist at the 2026 ceremony |
| Home | Six bedroom house in Tarzana, California, bought for about $3 million |
| Spouse | Not married |
How Addison Rae’s $24 Million Net Worth Is Built
No outlet publishes a full breakdown of her wealth, so the split below is our own model. The four lanes match the widget and add up exactly to $24 million.
| Lane | Our central value | Likely range | Basis |
|---|---|---|---|
| Starting fortune, late 2024 | $18 million | $14 million to $22 million | Celebrity Net Worth’s $25 million, trimmed for tax, spending and the gap with her reported earnings |
| 2025 creator and brand earnings kept | $2.5 million | $2 million to $3 million | About half of the $5 million Forbes credited her with on its 2025 Top Creators list |
| Music income kept | $1.5 million | $1 million to $3 million | Album sales and streams, the 24 date Addison Tour, Coachella and Lollapalooza sets |
| 2026 brand deals, ads and film work | $2 million | $1 million to $4 million | Lucky Brand, a Super Bowl LX ad for Uber Eats, Fortnite and the film Animal Friends |
| Total | $24 million | $18 million to $32 million |
The biggest judgment call is the starting point. Forbes reported that Rae earned more than $5 million in 2020, the most of any TikTok star that year, and Celebrity Net Worth puts her 2021 earnings at about $9 million. Even with strong years in between, gross earnings shrink a great deal after agents, managers, lawyers, taxes and a Los Angeles lifestyle. That is why we start below the published $25 million rather than on it.
From Lafayette to the Top of TikTok
Addison Rae Easterling grew up in Lafayette, Louisiana, and started posting dance videos on TikTok in July 2019. She passed one million followers within a few months, and Social Blade counted more than 88 million TikTok followers for her in May 2026.
That audience turned into money quickly. Rae signed with the talent agency WME in January 2020, and Forbes named her the top earning TikTok star of 2020 with more than $5 million, about $1 million ahead of Charli D’Amelio, according to Celebrity Net Worth. In July 2020 she launched a Spotify exclusive podcast with her mother, Sheri Easterling, first called Mama Knows Best and later relaunched as That Was Fun? The terms of the Spotify deal were never published.
Parade estimates that a single sponsored TikTok post from an account her size could be worth roughly $53,000 to $88,000, and that an Instagram post could bring in roughly $72,000 to $108,000. Those are industry rate estimates, not her disclosed fees, so we do not count them directly. They do show why a creator with her reach can earn millions a year without a hit record.
Brand Deals and Business Ventures
Rae has worked with a long list of consumer brands. In 2020 she co-founded the cosmetics and skincare line Item Beauty, which was discontinued by 2023. A fragrance under her name followed in 2021, and in 2022 she put her name to a “Berry Pop” energy drink flavor for Alani Nu.
Her other partners have included L’Oréal, Lululemon, Reebok, YSL Beauty, American Eagle, Hollister and Pandora, where she appeared alongside Charli XCX. Parade notes that her American Eagle work was estimated at $4.26 million in media impact value, a measure of publicity for the brand rather than money paid to her. In November 2024 she fronted a Marc Jacobs and Vaquera bag collaboration.
The music years have kept the deals coming. Lucky Brand announced a partnership with her in August 2025 that produced an “Addison” low rise flare jean and, in March 2026, a matching short. She has appeared in two Super Bowl ads, for Nerds Gummy Clusters during Super Bowl LVIII and for Uber Eats during Super Bowl LX, and she was added to Fortnite in 2026. None of these fees have been disclosed, which is why our 2026 brand lane carries a wide range.
Acting: Netflix, Thanksgiving and Animal Friends
Rae made her feature film debut in Netflix’s He’s All That in 2021, playing Padgett Sawyer, and Celebrity Net Worth reports that she signed a multi-picture deal with the streamer. Her pay for the film was never reported. She then played Gaby in the slasher film Thanksgiving in 2023, which Parade says grossed more than $46.5 million worldwide on a reported $15 million budget.
She appeared in a Saint Laurent short film in 2024 and in the third season of Netflix’s Monster anthology series, Monster: The Ed Gein Story. Her next big screen role is in Animal Friends, a live action and animated road comedy with Ryan Reynolds and Aubrey Plaza scheduled for January 22, 2027. Salaries for these projects are not public, so we fold them into the conservative 2026 lane.
The Music Turn: “Diet Pepsi” and the Album Addison
Rae first released music in 2021 with the single “Obsessed,” but the real shift came after she signed with Columbia Records in 2024. “Diet Pepsi,” released in August 2024, gave her a first Billboard Hot 100 entry at No. 54 and was later certified platinum by the RIAA. “Aquamarine,” “High Fashion,” “Headphones On” and “Fame Is a Gun” followed.
Her debut album, Addison, was released on June 6, 2025. It entered the Billboard 200 at No. 4 with 48,500 album equivalent units in its first week, reached No. 2 in the UK and Australia, and was certified silver in the UK and gold in New Zealand. Critics were the bigger story. The Washington Post and The Fader each named it the best album of 2025, and The Guardian named Rae its artist of the year. In November 2025 she was nominated for Best New Artist at the 68th Grammy Awards.
Chart success at this level is valuable for her career but modest as cash. First week units in the tens of thousands and one platinum single mean label royalties in the low millions at most, before her advance is recouped. We count recorded music inside the $1.5 million music lane rather than as a separate fortune.
The Addison Tour and Festival Stages
Rae’s first headline run, The Addison Tour, played 24 dates from August to November 2025 across Europe, North America and Australia. The shows were in theaters and ballrooms, from London’s O2 Forum Kentish Town and Paris’s L’Olympia to the Brooklyn Paramount, the Wiltern in Los Angeles and Sydney’s Enmore Theatre. She also opened for Lana Del Rey on her 2025 UK and Ireland dates.
Club and theater tours build an audience, but after crew, production, travel, commissions and tax an artist usually keeps only a small share of the gross. Festivals have added to the total. She joined Arca at Coachella in April 2025, then played the Coachella main stage in April 2026 with guests Maddie Ziegler and Olivia Rodrigo, and performed at South American editions of Lollapalooza in March 2026. Her booking fees have not been published, so the music lane uses a range of $1 million to $3 million kept.
Real Estate
Celebrity Net Worth and Parade both report that Rae bought a six bedroom house in Tarzana, in Los Angeles, for about $3 million in 2019. The home sits on a little over half an acre with about 6,400 square feet of living space. We treat it as part of the starting fortune rather than adding it again, and we do not assume any change in its value since no sale or appraisal has been reported.
Why Other Sites Say $25 Million
| Source | Figure | Date | What it misses |
|---|---|---|---|
| Celebrity Net Worth | $25 million | Last updated Nov 2024 | Predates the album, the Addison Tour, the Grammy nomination and her 2025 and 2026 deals |
| Parade | $25 million | Jan 2026 | Repeats the Celebrity Net Worth figure rather than building its own |
| Net Worth Radar | $24 million | Oct 2026 | Modeled: trims the older figure for tax and spending, then adds 2025 and 2026 earnings |
The two published figures are really one. Our total lands close to it, but for different reasons: we think the 2024 starting point was too generous, and that the music years have since closed most of the gap.
How Addison Rae Compares
Rae belongs to a generation of pop stars whose fortunes are built as much on brand deals and online reach as on record sales. For context, see our profiles of Olivia Rodrigo, who joined her on stage at Coachella in 2026, Billie Eilish, Selena Gomez, whose beauty business shows how far a celebrity brand can go, Miley Cyrus and Justin Bieber, another star discovered online before becoming a chart act.
Frequently Asked Questions About Addison Rae’s Net Worth
How much is Addison Rae worth in 2026?
We estimate Addison Rae’s net worth at $24 million as of October 2026, with a likely range of $18 million to $32 million. Celebrity Net Worth and Parade both list $25 million.
How much did Addison Rae make on TikTok?
Forbes reported that she earned more than $5 million in 2020, the most of any TikTok star that year, and Celebrity Net Worth puts her 2021 earnings at about $9 million. Most of that came from brand deals tied to her following rather than direct platform payouts.
How much did Addison Rae earn in 2025?
Forbes listed her at No. 30 on its 2025 Top Creators list with $5 million in earnings. That figure covers her creator and brand income and was measured before most of her album and tour income landed.
Is Addison Rae’s album a hit?
Addison debuted at No. 4 on the Billboard 200 in June 2025 and reached No. 2 in the UK and Australia. Several outlets, including The Washington Post and The Fader, named it the best album of 2025, and it helped earn her a Grammy nomination for Best New Artist.
Does Addison Rae own a house?
Yes. She bought a six bedroom house in Tarzana, Los Angeles, for about $3 million in 2019, according to Celebrity Net Worth and Parade.
Is Addison Rae married?
No. She dated Bryce Hall from 2020 to 2021 and then Omer Fedi for about four years; that relationship reportedly ended around October 2025.
