Logan Paul’s net worth is estimated at $110 million as of October 2026, built from more than a decade of YouTube and podcast income, a handful of big-money boxing nights, a WWE contract and a reported 20 percent stake in Prime Hydration, the drink brand he co-founded with KSI. The 31-year-old from Ohio also turned one Pokemon card into a major windfall, selling it in February 2026 for more than three times the value of the 2021 deal in which he acquired it.
Estimates for Paul vary because the biggest piece of his fortune, his share of Prime, is private and hard to value. Prime’s sales were set to pass $1.2 billion in 2023, but its UK business has since shrunk sharply, so any figure depends on what the brand is worth today rather than at its peak. The Radar Readout below compares the published figure with our own model and shows how each income lane adds up to $110 million.
Radar Readout
Logan Paul net worth
Updated
Oct 26, 2026
Our estimate
$110M
Likely range $65M to $190M
Confidence
Modeled estimate. Forbes and others have published his yearly earnings, but the value of his Prime stake and his spending are private, so the total is modeled.
How the published estimates compare
- Celebrity Net WorthAug 2026$150M
- Net Worth RadarOct 26, 2026$110M
Only Celebrity Net Worth publishes a current figure. We land lower mainly because Prime's sales have fallen sharply since 2023, which makes a 20 percent stake hard to value at its peak.
How we get to $110 million
- Vine, YouTube and merch earnings kept, to 2019 (modeled)$20M$14M to $26M
- Boxing purses kept, 2018 to 2023$5M$3M to $10M
- YouTube, Impaulsive and WWE income kept, 2021 to 2026$40M$30M to $50M
- 20 percent stake in Prime Hydration (modeled)$35M$13M to $86M
- Pikachu Illustrator card gain after costs and tax$6M$4M to $8M
- Lunchly, Anti Fund and other stakes$4M$1M to $10M
You vs. Logan
At $60,000 a year, it would take you 1,833 years to earn Logan’s estimated $110 million, before tax and without spending a cent. The Dorado, Puerto Rico mansion he bought in 2025 ($32.5 million) equals 541.7 years of your pay.
Sources and how we estimated this
We add what Paul most likely kept from his reported yearly earnings, assuming about 40 to 45 percent survives tax, his team and a costly lifestyle, then add a conservative value for his reported 20 percent of Prime and the gain on his record-setting Pokemon card sale. Homes and cars are paid for out of those kept earnings, so they are not counted twice. The central values add up to $110 million. How we fact-check
- Wikipedia: Logan Paul
- Celebrity Net Worth: Logan Paul
- Forbes: Logan Paul profile (2025 Top Creators)
- Forbes: Highest-paid YouTube stars of 2018
- Forbes: Highest-paid YouTube stars (January 2022)
- Bloomberg: Prime set to pass $1.2 billion in sales (Nov 2023)
- Marketing Week: Prime profits plummet
- Wikipedia: Prime (drink)
Logan Paul Net Worth at a Glance
| Fact | Detail |
|---|---|
| Estimated net worth | $110 million (likely range $65 million to $190 million) |
| Full name | Logan Alexander Paul |
| Born | April 1, 1995, in Westlake, Ohio (age 31) |
| Height | 6 ft 2 in (1.88 m), as billed by WWE |
| Spouse | Nina Agdal (married August 2025) |
| Main YouTube channel | Logan Paul Vlogs, about 23.6 million subscribers (August 2023) |
| Podcast | Impaulsive, launched November 2018 |
| Biggest business | Prime Hydration, co-founded with KSI in 2022 |
| Wrestling | WWE contract signed June 2022; former United States Champion |
| Forbes ranking | No. 15 on Forbes’ 2025 Top Creators list, with $10 million in earnings |
How Logan Paul’s $110 Million Net Worth Is Built
No outlet publishes a line-by-line breakdown of Paul’s wealth, so the split below is our own model built from reported earnings and deals. The lanes match the widget and the central values add up exactly to $110 million.
| Lane | Our central value | Likely range | Basis |
|---|---|---|---|
| Vine, YouTube and merch earnings kept, to 2019 | $20 million | $14 million to $26 million | Yearly earnings of $10 million to $14.5 million reported from 2016 to 2019, about 40 percent kept |
| Boxing purses kept, 2018 to 2023 | $5 million | $3 million to $10 million | Two KSI fights, the Mayweather exhibition and the Dillon Danis bout |
| YouTube, Impaulsive and WWE income kept, 2021 to 2026 | $40 million | $30 million to $50 million | Reported yearly earnings of $10 million to $20 million, about 40 to 45 percent kept |
| 20 percent stake in Prime Hydration | $35 million | $13 million to $86 million | Reported 20 percent stake, discounted for falling sales since 2023 |
| Pikachu Illustrator card gain | $6 million | $4 million to $8 million | Bought in a deal valued at $5.275 million, sold for $16.492 million including buyer’s premium |
| Lunchly, Anti Fund and other stakes | $4 million | $1 million to $10 million | Ownership shares are not public |
| Total | $110 million | $65 million to $190 million | Lanes add up exactly |
Homes are not listed as a separate lane because they were bought with the earnings already counted above. The biggest single swing factor is Prime. If the brand still commanded a valuation close to its 2023 sales, his stake alone could be worth far more than our central figure; if sales keep falling, it could be worth much less.
From Vine to YouTube Millions
Paul first built a following on Vine in 2013, and by 2015 he was ranked among the most influential figures on the six-second video app, earning hundreds of thousands of dollars in ad revenue from clips. He launched his Logan Paul Vlogs channel in August 2015, and it grew into his biggest platform, with about 23.6 million subscribers and roughly 6 billion views by 2023.
The money arrived quickly. Forbes estimated he earned at least $12.5 million in 2017, making him the fourth-highest-paid YouTuber that year, and $14.5 million in 2018, when he ranked No. 10. A large share came from his Maverick clothing line, which Wikipedia describes as a significant earner for him. A 2017 video filmed in Japan’s Aokigahara forest drew widespread criticism, but Forbes noted that he returned to its list of top-earning YouTubers in its January 2022 ranking, at No. 9.
Impaulsive and the Podcast Business
Paul launched the Impaulsive podcast in November 2018. It now has more than 4 million YouTube subscribers, and Forbes reported in early 2022 that it had generated more than 100 million YouTube views over the previous year. Celebrity Net Worth describes the show as a significant advertising and sponsorship property in its own right. Forbes put his total earnings at $10 million in its 2025 Top Creators list, where he ranked No. 15.
Boxing Paydays: KSI and Floyd Mayweather
Paul’s boxing career was short but lucrative. His 2018 white-collar exhibition against British YouTuber KSI in Manchester ended in a majority draw and sold about 1.3 million pay-per-view buys on YouTube. Their 2019 rematch at the Staples Center in Los Angeles was a professional bout that Paul lost by split decision; Celebrity Net Worth reports each fighter was guaranteed at least $900,000.
The biggest night came in June 2021, when Paul went eight rounds with Floyd Mayweather Jr. in a non-scored exhibition at Hard Rock Stadium in Florida. The event sold about 1 million US pay-per-view buys and $50 million in US revenue. Paul was guaranteed $250,000 plus a share of pay-per-view sales, and his total pay is commonly estimated at about $5 million, though he later said he was not paid everything he was owed. He won his last fight, against Dillon Danis in October 2023, by disqualification.
WWE Career and Contract
Paul first appeared on WWE SmackDown as a guest in April 2021 and made his in-ring debut at WrestleMania 38 in April 2022, teaming with The Miz to win. WWE signed him on June 30, 2022, and Celebrity Net Worth describes the deal as a multi-year contract, though its value has never been made public.
He became United States Champion at Crown Jewel in 2023 and held the title for 273 days before losing it to LA Knight at SummerSlam in August 2024. He beat AJ Styles at WrestleMania 41, and on March 30, 2026, he won the World Tag Team Championship with Austin Theory on Raw. In May 2026 he tore a tricep and was expected to be out for up to six months. Prime also became WWE’s first center-ring mat sponsor in March 2024, tying his two biggest businesses together on television.
Prime Hydration: Boom, Then Slowdown
Paul and KSI announced Prime in a January 2022 live stream, launching it with the entrepreneurs behind Congo Brands. Sales reached about $250 million in 2022, according to figures cited on Wikipedia, and in November 2023 Bloomberg reported it was set to pass $1.2 billion in annual sales that year. Prime signed sponsorship deals with Arsenal, the UFC, FC Barcelona, FC Bayern Munich and WWE, among others. According to Celebrity Net Worth, a July 2026 federal court order stated that Paul and KSI each own 20 percent of the company.
The slowdown has been steep. Marketing Week reported that Prime’s UK turnover fell from £112.2 million to £32.8 million, a drop of about 71 percent, and net profit fell by more than 90 percent. Prime’s Australian arm entered administration in July 2026. Because no valuation has been published, our model gives his stake a central value of $35 million with a wide range.
The Pokemon Card, Homes and Other Assets
In 2021, Paul acquired a Pikachu Illustrator card in a deal valued at $5.275 million, made up of another Pikachu Illustrator card plus $4 million in cash. Guinness World Records recognized it in 2022 as the most expensive Pokemon card sold in a private sale. He sold it through Goldin Auctions in February 2026 for $16.492 million, including the buyer’s premium. His own proceeds would be lower after fees and tax, which is why our model counts a gain of about $6 million.
Celebrity Net Worth reports that he bought an Encino, California, mansion for $6.55 million in 2017 and sold it in 2022 for about $7.4 million to Machine Gun Kelly. He also bought roughly 80 acres in the San Jacinto Mountains for $1 million in 2019. After renting a mansion in Dorado, Puerto Rico, from 2021, he bought a home there in September 2025 for $32.5 million. He is also a co-founder of the Lunchly snack brand with KSI and MrBeast, and in December 2025 he became a general partner at Anti Fund, the venture firm co-founded by his brother Jake Paul.
Lawsuits and Legal Disputes
- CryptoZoo: Investors in his CryptoZoo NFT game filed a class action in 2023. In January 2024 he announced a buyback program funded with more than $2.3 million, and in October 2025 a judge dismissed all 27 claims, most with leave to amend.
- Prime: A 2023 class action alleged PFAS in some flavors, which Paul disputed, and the US Olympic and Paralympic Committee sued Prime over trademarks in July 2024.
- Coffeezilla: Paul sued the YouTuber for defamation in June 2024.
Why Other Sites Say $150 Million
| Source | Figure | Date | Notes |
|---|---|---|---|
| Celebrity Net Worth | $150 million | August 2026 | Includes the Pikachu sale and the Puerto Rico home; gives no value for Prime |
| Forbes | No net worth published | June 2025 | Lists $10 million in 2025 earnings on its Top Creators list |
| Net Worth Radar | $110 million | October 2026 | Modeled from kept earnings plus a discounted Prime stake |
Our figure is lower mainly because of Prime. With UK sales down sharply and the Australian arm in administration, we do not think a 20 percent stake can be valued anywhere near what the brand’s 2023 sales would have suggested. If Prime stabilizes or is sold at a strong price, his net worth could move toward or above the $150 million mark.
How Logan Paul Compares
Paul is one of several entertainers who have crossed over into WWE. Fellow wrestling stars turned business figures include John Cena and Dwayne Johnson, who both built far larger fortunes from Hollywood on top of the ring. For another entertainer who turned fame into brand deals and investments, see Kevin Hart.
Frequently Asked Questions About Logan Paul’s Net Worth
How much is Logan Paul worth in 2026?
We estimate Logan Paul’s net worth at $110 million as of October 2026, with a likely range of $65 million to $190 million. Celebrity Net Worth puts it at $150 million.
How much of Prime does Logan Paul own?
According to Celebrity Net Worth, a July 2026 federal court order stated that Paul and KSI each own 20 percent of Prime Hydration. No public valuation of the company has been published.
How much did Logan Paul make fighting Floyd Mayweather?
He was guaranteed $250,000 plus a share of pay-per-view revenue, and his total pay is commonly estimated at about $5 million. Paul later said he was not paid everything he was owed.
How much did Logan Paul sell his Pokemon card for?
His Pikachu Illustrator card sold through Goldin Auctions in February 2026 for $16.492 million, including the buyer’s premium. He had acquired it in 2021 in a deal valued at $5.275 million.
How much does Logan Paul earn a year?
Forbes put his earnings at $10 million on its 2025 Top Creators list. Earlier estimates ranged from $12.5 million in 2017 to about $20 million for the year to September 2023.
Is Logan Paul richer than Jake Paul?
It depends largely on how you value Prime. Jake’s fortune leans on boxing purses and his own businesses, while Logan’s leans more heavily on his Prime stake and his YouTube, podcast and WWE income.
